42 Rules for Applying Google Analytics by Rob Sanders

Author:Rob Sanders
Language: eng
Format: epub
Publisher: Super Star Press

Knowing that filters are available, and applying one or multiple, will immediately pay dividends in terms of organizing and enhancing your data. It will also simplify the decision making process, improve your Google Analytics reading over time, and prevent you from pulling your hair out!

Rule 22

Tag Your URLs

This search for what you want is like tracking something that doesn’t want to be tracked. It takes time to get a dance right, to create something memorable. - Fred Astaire, Actor

Tracking, tracking, tracking, and more tracking. I can’t say it enough. Tracking means knowing where your visitors came from so you know what is driving specific actions. This allows you to make better decisions and ultimately provide a better site experience to your visitors.

Tracking also means tagging your destination URLs in order to better understand the behavior of specific marketing campaigns. With Google Analytics, there are five such variables you can use when tagging URLs:

Source: use this to identify a search engine, newsletter name, or other source—the source of traffic or referral

Medium: use this to identify the type of medium, such as email, banner, or cost per click—the vehicle that communicated the message

Campaign: use this to identify a specific product promotion or strategic campaign

Term: use this to identify paid keywords

Content: use this to differentiate ads or links that point to the same URL within the same medium

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